It is our pleasure here at Svizzera Solutions to present youreal-time analytics, or air- time analytics, which can be deployed for example at sports events.
Air- time analytics allows the game to be assessed in real-time. This is used for example for sponsors, to monitor a brand’s exposure time. Right after the game has ended, this IT solution creates a full report of the time a brand has been exposed, to evaluate if the airtime agreed corresponds to the visibility of the brand during the live broadcast.
The so collected unique data structures individual campaigns, since the sports rights holders can manage the sponsorship engagements more efficiently.
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